California’s cannabis equity efforts support people and communities harmed by cannabis criminalization. These efforts lower barriers to the cannabis industry for those hit hardest by the War on Drugs. Listen to equity entrepreneurs talk about the investments California has made toward creating equity in the cannabis industry.
Please note that the information on this website remains relevant for those interested in entering the cannabis industry, however, the businesses interviewed, may or may not be in operation.
Cannabis Conversations – Discussions with Oakland Equity Operators

Feb 28, 2023
In this installment, we celebrate the wisdom of equity cannabis retailers Rickey McCullough and Cynthia Carey-Grant, who sat down for an interview with DCC Equity and Inclusion Deputy Director, Eugene Hillsman.

Feb 23, 2023
In this episode, Rickey McCullough, owner of Root’d in the 510 and Cynthia Carey-Grant, owner of Rose Mary Jane talk with DCC staff about their hopes for the future of the cannabis industry.

Feb 22, 2023
In this episode, DCC staff talk to Rickey McCullough, owner of Root’d in the 510, and Cynthia Carey-Grant, owner of Rose Mary Jane about what it means to be an equity cannabis retailer, what their hopes are for the future, and what they want consumers to know.

June 20, 2022
DCC Deputy Director of Equity and Inclusion, Eugene Hillsman, sits down with Black, female entrepreneurs Amber Senter and Alicia Holcombe to discuss the necessity of equity programs and what’s needed to make the programs more effective.
Contact us
Email questions to info@cannabis.ca.gov or call 1-844-61-CA-DCC.
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